general manager of the metropolitan water district of southern california, created an incentive to cut back on watering lawns, and by doing so, unleashed a flood of new businesses across the state. if you can replace that lawn, you can replace a lot of water. and what we re trying to do is get people to think differently about how their outdoors should look. his agency offered homeowners a cash rebate to replace their water guzzling lawns with drought-tolerant landscapes. and the two sections in the back, the two small sections, we re going to take out the grass and put decomposed granite. roy amir recognized that he could capitalize on the money the government was giving away to get customers without charging them a single penny. the homeowner doesn t have to pay anything or worry about, you know, handling any kind of money from the rebates. he ll dig up your lawn and replace it with a combination of decorative gravel and plants that don t need much water. and he does ever