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dunnhumby Consumer Covid-19 Study: U.S. Grocery Consumers Pulling Back Sharply on Holiday Spending

Posted on 506 dunnhumby, the global leader in customer data science, today released findings from the sixth wave of its Consumer Pulse Survey, a study of the impact of Covid-19 on customer behavior and attitudes across 21 countries. The dunnhumby Consumer Pulse Survey found that U.S. consumers plan on spending 25% less on food and 36% less on gifts this year, compared to 2019. Ten percent reported they would not be buying any gifts. ...
United States United Kingdom South Korea Europe Czechia Theresa Smith Consumer Pulse

Americans rein in holiday food, gift spending due to COVID concerns

One-third of holiday grocery shopping to take place online, dunnhumby projects With concern about coronavirus pandemic rising, U.S. consumers plan to spend 25% less on food and 36% less on gifts this holiday shopping season versus a year ago, according to customer data specialist dunnhumby. In the sixth wave of its Consumer Pulse Survey, a study of the impact of COVID-19 on consumer behavior and attitudes across 21 countries, dunnhumby found that Americans are at their highest level of wo...
United States United Kingdom Czech Republic South Korea Consumer Pulse Consumer Pulse Survey

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