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Business wins in a socially connected world." great to see you, gail. >> great to be with you. >> were focusing on facebook likes, which is kind of the holy grail these days, right? >> absolutely. >> we aus to clamor as e-mail dresses but now we need likes as well. >> absolutely. >> the first thing to do -- if you dont ask, no one is going to walk into this and say id like to like you. if you have a physical presence, put up a sign, like us on facebook to get something. whats in it for nem? well...