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And it seems like a lot of them arent. yeah, i mean, certainly we are — again, were seeing consumer behaviour shifting and changing. but i think were beginning to see a little bit of a settling of some of those more extreme trends. you know, certainly during covid, it was very easy to say, "streaming is up, movie theatres are going down," because all the movie theatres were closed. but next year, were going to see more movies in the movie theatres than we did this year. so i think, as we edge ...

Yeah, i mean, certainly we are — again, were seeing consumer behaviour shifting and changing. but i think were beginning to see a little bit of a settling of some of those more extreme trends. you know, certainly during covid, it was very easy to say, "streaming is up, movie theatres are going down," because all the movie theatres were closed. but next year, were going to see more movies in the movie theatres than we did this year. so i think, as we edge along the continuum of the covid recove...

And we knew that that film was going to be a dead asset if we didnt do something with it. but it was, of course, a watershed moment between the studios and exhibition. but presumably, some people looked at that and thought, "its over, cinema business is over now." because once you axe that window, once people can just watch at home, are they ever going to go back to the cinema? and it seems like a lot of them arent. yeah, i mean, certainly we are — again, were seeing consumer behaviour shiftin...

"streaming is up, movie theatres are going down," because all the movie theatres were closed. but next year, were going to see more movies in the movie theatres than we did this year. so i think, as we edge along the continuum of the covid recovery, were going to continue to see the story of cinema evolve. but the very fact of you deciding, "im going to put things on our streaming platform quicker," it is heralding the demise of cinema. yeah, and i think the bar is getting higherforfilms that go...