for as long as you want. we need to have clear principles around it, and so i think what europe did with gdpr is great to see. it gives users a framework, it gives companies a certain framework by which they can operate and comply with and give users guarantees, too. i think it will mean more things like that over time, but i think that s how you approach innovation, too. google recently announced changes to its chrome browser to protect consumer s privacy. the privacy sandbox will prevent an individual s web browser being tracked and will use a new set of tools to allow digital advertising to be targeted. some of your colleagues in europe tell me that this idea of this thing called the privacy sandbox is going to be a really critical moment in allowing google to do what it does without needing so much users data. can you just explain how much of a leap privacy sandbox is and why it should reassure some people?
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misunderstood. two years ago, we launched auto delete controls so that we can default delete your data continuously. you can choose to keep your data for as long as you want. we need to have principles around it, and so i think what europe did with gd pr is great to see. it gives users a framework, it gives companies a certain framework by which they can operate and comply with and give users guarantees, too. i think we will need more things like that over time, but that is how you approach innovation, too. google recently announced you approach innovation, too. google recently announced changes - you approach innovation, too. google recently announced changes to - you approach innovation, too. google recently announced changes to its - recently announced changes to its chrome browser is to protect consumer s privacy. it will prevent a users web browser being tracked and use a new set of tools to allow digital advertising to be targeted. some of your colleagues in europe tell me that
the privacy sandbox will prevent an individual s web browser being tracked and use a new set of tools to allow digital advertising to be targeted. some of your colleagues in europe tell me that this idea of the privacy sandbox is going to be a really critical moment in allowing google to do what it does without needing so much users data. can you explain how much of a leap privacy sandbox is and why it should reassure some people? because, as we ll get onto, there are others that worry it will actually consolidate your power further. like i gave the example around federated learning and google keyboard, i think we can invest in privacy preserving technologies which still allows us to give users the benefits they want, allows business models to exist on the internet which keeps it free and open, which people value. they tell us they value that. they deeply value
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