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The Drum | Why Brands Should Enter The Metaverse As Part Of Their Long-term Strategy

With the metaverse predicted to generate $4-5tn across consumer and industrial-based businesses by 2030, it’s becoming an increasingly important channel for brand engagement. For The Drum’s AI to Web3 Deep Dive, Beanstalk’s Allison Ames, (president & CEO), looks at the opportunity for brands to conquer the digital realm by meshing it into their physical presence.
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Square Enix drops teaser trailer for Symbiogenesis, the publisher's first NFT game

Square Enix has been talking about experimenting with blockchain technology and NFTs for quite some time. In late 2022, the publisher announced its first step into this market with Symbiogenesis, a “digital collectable art project” designed for “Web3 fans”. Now, this “game” has its first official trailer. The teaser trailer is just over 40 seconds …
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Watchmaker H. Moser goes Web3: Meet the timepiece shaking and polarising the watch industry

H. Moser & Cie, which has been producing luxury watches for almost 200 years, has shaken up the rather conservative Swiss watch market by introducing a new physical timepiece that offers access to a digital world of NFTs, blockchain and metaverse. We met its CEO at its Schaffhausen factory.
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