How to Use a Behavioral Tracking Advertiser for Your Website
A behavioral advertising cookie typically refers to a cookie that is used to track the websites a consumer visits for the purpose of identifying advertisements that may be of particular interest to the consumer and then serving such advertisements to the consumer.
David Zetoony Cybersecurity Practice Federal Trade Commission Website Cookies Cookie Banners Ehavioral Tracking For Advertising
Source: natlawreview.com