but here s the opportunity. go after specialized clients and offer something to them. so many wedding couples want to go to an event. now you have a wedding package where it s not just the balloon event, but you have it land at a special hotel and have it set up on a mountain top or something. go after specialized customers with specialized needs, you can dictate a big premium. that gets to your point. there s a couple strategies they can use that really any small business that has capacity constraints can use. first of all, okay with the high premium. but you might want to offer peak versus off-peak prices. and the next thing is much like broadway, have a last-minute deal. so if we have the capacity tomorrow, we might be able to, you know, lower price. and finally again to your point, every company should have a good, better, best strategy. and so they really didn t have a best with champagne or in-flight video. and these types of techniques you can literally put into place on sun
maybe wedding couples want to go on an event. now you have a wedding package where it s not just the balloon event, but you have it land at a special hotel and there s something set up on a mountaintop or something. if you go after specialized customers, specialized needs, you can dictate a big premium. well, back to your point. be the customer. there s a couple strategies that they can use that really any small business that has capacity can use. first of all, okay with the high premium. he might want to offer peak versus off peak prices, and the next thing is much like broadway. have a last minute deal. if we had capacity tomorrow, we might be able to lower a price. finally, getting to your point, every company should have a good, better, best strategy. so they really didn t have a best with champagne or inflight video. you could literally put them in place on sunday evening, and the next day you can start making higher profs. can i ask you about your last minute strategy, beca