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Mystic At R.A. Georgetti & Co., where they have been selling collectibles, fine gifts and jewelry since 1975, they had never made a sales pitch on a park bench outdoors.
But like so much else, the pandemic changed the way they do business.
When Connecticut’s governor forced retail venues to close their doors to indoor shoppers for two months last spring, Georgetti’s quickly beefed up its website for online retail, adding several thousand more items to the thousands already there. Purchased merchandise is sent by mail or may be picked up curbside. And, if a customer wants to see and touch an item before committing to a sale but is reluctant to come inside even now that shops have reopened, a Georgetti’s salesperson will bring it outdoors.
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