Business leaders who want to do more than merely maintain must develop their leadership know-how. One way to sharpen those skills is to study what has worked for Amazon’s founder
Jeff Bezos has explained an iconic phone call he made to Amazon customer service to demonstrate a point he was trying to make during a business meeting.
Every experimentation and iteration loop looks the same, but the vast majority of folk in business don't seem to have the discipline to execute till the end. Why this is, and why it's hard.