Page 5 - Wei Long News Today

3 votes The arrival of spring every year signals that Chinese New Year is once again upon us, but with lockdowns across much fo the world, celebrations this year are likely to be muted. Fittingly, then, Burberry’s new ad for 2021 makes subtly nods at how much Covid-19 has changed the way people celebrate the most important occasion in the Chinese calendar. Millions of people travel within China for New Year, also known as the Spring Festival, in February, but with China is currently battling...

By Charlotte McEleny-10 February 2021 14:00pm A new film by KFC retells those crucial, final moments of the zodiac race with a surprising twist For many, Chinese New Year 2021 will be very different from any other that has come before. But will brands be taking a different turn too? As marketers tread into new territory with their ads this year, you can keep up to date with the best Chinese New Year creative right here. This time last year, Coronavirus had already begun to affec...

The short film is a visually striking celebration of rebirth. Burberry has launched ‘A New Awakening,’ a sprawling six and a half minute Chinese New Year film that celebrates a heritage of exploration and the outdoors. It’s an uplifting piece of filmmaking replete with grand scenery. Developed by BBH China, the creative agency of Publicis Groupe, the film was directed by Derek Tsang and stars Burberry ambassadors, Zhou Dongyu and Song Weilong. It follows the characters on a journey of dis...

Burberrys Chinese New Year film is a breath of fresh air

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we look at Burberry’s latest ad ahead of Chinese New Year.

In celebration of Chinese New Year, Burberry has created a limited edition capsule collection and a film called 'A New Awakening'.