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Play helps children and parents talk about big issues

Play helps children and parents talk about big issues
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Play helps children and parents talk about big issues

Play lays the foundation for building happy families

Parents agree that play has clear benefits for families, such as strengthening family bonds and improving family wellbeing.

92% of parents believe play is key in helping children learn new things

Striving to inspire and develop the builders of tomorrow through play The LEGO Group commissioned a cross-cultural survey of attitudes and behaviours related to play. The one-of-a-kind LEGO Play Well 2022 study was built on the 2018 and 2020 LEGO Play Well research finding, which presents parent and child perceptions on the benefits of family play, children s play preferences, future-oriented skills and learning through play. All findings from the report were gathered from a total of 32,781 parents and 24,593 children aged 5 -12 through a 20-minute online quantitative survey conducted across 35 markets in early 2022. Parents in the UAE have spoken in the LEGO Play Well Study 2022, emphasising why play must be prioritised and protected. 92 per cent of parents believe that play is key in helping children learn new things and LEGO products help with their children’s development. The nation’s generation of tomorrow, the children of the UAE, also confirmed their affinity towards LEGO p

How kids can learn through LEGO® Play

How kids can learn through LEGO® Play
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