Everybody Has a Hair Complaint
Olaplex would like you to think it can fix all of them with what it refers to as a “bond building” regimen. The brand has a cultish following and some unhappy customers.
Source: nytimes.com
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Everybody Has a Hair Complaint
Olaplex went from small batches sold from a garage to a $14 billion dollar brand in seven years. Then TikTok turned on them.
Source: nytimes.com