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June 30, 2023
While the perming category declined the last several decades, the hairstyle is gaining favor among young people, especially men. And perms today offer the consumer a gentle wisp as opposed to the stiff bouffant perm of yesteryear.
June 30, 2023
When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision.
June 30, 2023
While the perming category declined the last several decades, the hairstyle is gaining favor among young people, especially men. And perms today offer the consumer a gentle wisp as opposed to the stiff bouffant perm of yesteryear.