The link is to what appears a genuine model-railway supplies retailer, and its catalogue does list various materials like Humbol Paints and other general products by names well-known in model-making. Though I sighed into the monitor when I saw they have listed gears as cogs , and offered no apparent purposes.
Nevertheless I agree with Jeff that whoever is using the Basset-Lowke name in the background, is merely cheapening it.
In this case it could also give very widely-distorted views of old-time engineering. Although the O-gauge Hornby and similar tin-plate train-sets were no more realistic than they should be, they did have passing resemblances to reality.