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Lidl GB promotes kid-friendly packaging to increase sales of fresh fruit and veg snacking

Earlier this year, Lidl GB reported sales of its Oaklands Funsize fruit range had increased by over a third since 2017 following the introduction of packaging design changes - including the use of quirky names and cartoon characters - to make it more appealing to kids.
United Kingdom Katharine Jenner Children Food Campaign Peter De Roos Food Active Food Campaign

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