China's Gen Z can make or break Western brands
They’ve got money to burn, eschew foreign labels, and are driven by a swelling sense of nationalism that can ensnare even the biggest global brands.
Source: watoday.com.au
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China's Gen Z can make or break Western brands
They’ve got money to burn, eschew foreign labels, and are driven by a swelling sense of nationalism that can ensnare even the biggest global brands.
Source: brisbanetimes.com.au