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The verdict is in on short-sellers of stocks: They greatly benefit all of us MarketWatch 2/20/2021
MARKETWATCH PREMIUM
At great career risk, I want to put in a good word on behalf of the research that short-seller firms conduct.
My career risk springs from the highly polarized environment that has prevailed in the aftermath of the GameStop Corp. saga, which has pitted small investors (the good guys) against short-selling hedge funds (the bad guys).
I’m not kidding. When three weeks ago I suggested that short-sellers are not all bad, and that they in fact have a role to play in a well-functioning market, I received more vitriolic email than I had in years.
You’d go for option #2.
Because here’s the thing: reinventing the wheel and experimenting with new stuff is all good.
But if you want sure results, look to the past and follow what worked.
The same is true with social media campaigns.
As we face a new year, we can go all out A/B testing our brand-new campaign ideas.
Or we can look back, single out the best campaigns, and dig into why they worked.
Of course, I’m not saying we should spin or plagiarize other brands’ content.
What I’m saying is there’s a ton to learn with what went right last year that we can put into our own campaigns.