USA Pears on a mission to fill fruit bowls and drive produce consumption with industry partnership USA Pears is excited to launch its #WhatsInYourFruitBowl initiative at a time when consumers are more focused than ever on developing healthy eating habits at home. Taking place during the month of March, this year is set to be the most wide-reaching initiative yet with powerful industry partnerships and engagement. Sharing striking, colorful visuals on social media can encourage positive eating habits, with one study finding that people are more likely to eat additional portions of fruits and vegetables when they believe their social peers are doing the same. With the recent 2020-2025 Dietary Guidelines for Americans emphasizing once again that Americans are not eating enough fruit (only 20% achieve recommended intakes), it s the perfect time to motivate consumers to eat more.
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