KP Snacks kicks off on-pack promotion to support impulse sales Print
11th May 2021
KP Snacks is launching an on-pack promotion across its core range to help recover sales of single snacking products and revitalise the lunchtime occasion.
The “Win £2,021” competition will kick off from 24 May and run for eight weeks across KP Snacks’ Hula Hoops, McCoy’s, Skips, Nik Naks, Discos, and Wheat Crunchies single and £1 price-marked packs.
Shoppers who enter by texting the last four digits of the barcode from a promotional pack will be entered into a draw to “win the year in cash” – £2,021.
The promotion looks to support retailers as they recover food-to-go and impulse snacking sales, as KP said lunchtime is still the number one occasion for single bags.