Disney Star, the official broadcaster of the Asia Cup, has secured 18 sponsors for the cricket tournament. The sponsors include popular brands such as Thums Up, Nerolac Paint+, Glow & Lovely, Surf Excel, and Samsung Galaxy Z Flip5. Ajit Varghese, Head of Network - Ad Sales at Disney Star, expressed excitement over the positive response received for the Asia Cup. The tournament, which includes a match between India and Pakistan, will be broadcasted on Star Sports Network and Disney+ Hotstar.
Disney Star is set to attract advertisers to its flexible sponsorship packages for the Asia Cup and ICC Cricket World Cup, which the Indian pay-TV broadcaster is hoping will have unprecedented reach on TV and digital. Ajit Varghese, head of network advertising sales at Disney Star, said the firm was also offering entry points with costs as low as 70 cost per thousand (CPM). Disney Star is the exclusive broadcast and streaming partner for the pair of cricket events, with industry sources predicting it could reach over 800 million TV and digital viewers in India.