To what extent should edtech brand Byju's influence coaching class Aakash's brand identity?
To what extent should edtech brand Byjus influence coaching class Aakashs brand identity? Share Via: While Aakashs equity in the offline test-prep space was built over three decades, its new owner Byjuâs is championing the online learning category in India. Two opposing poles of the Indian education space came together last month. Edtech platform Byjuâs announced that it had acquired offline tutorial and entrance coaching chain Aakash Educational Services. Byjuâs reportedly bough...
Source: afaqs.com