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The attention economy goes to court

BERKELEY — The Google antitrust trial has finally shown just how much the world’s dominant search engine is willing, and able, to pay to be the default on smartphones and other devices: $26 billion in 2021 alone, $18 billion of which went to another tech giant, Apple. While Google has long tried to guard this number, it was always known to be large, and so it is.
United States National Bureau Of Economic Research J Bradford Delong University Of California While Google Bradford Delong

The attention economy goes to court

BERKELEY — The Google antitrust trial has finally shown just how much the world’s dominant search engine is willing, and able, to pay to be the default on smartphones and other devices: $26 billion in 2021 alone, $18 billion of which went to another tech giant, Apple. While Google has long tried to guard this number, it was always known to be large, and so it is.
National Bureau Of Economic Research United States J Bradford Delong University Of California While Google Bradford Delong

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John Battelle's Search Blog Updated: Exclusive: A Look at Google Ad Planner Data Vs. Comscore

When Google Ad Planner came out back in June, I immediately thought of Comscore - and I was not alone. Many in the marketing industry thought that Google's product would be a "Comscore killer," and when I noted as much in my coverage, Gian Fulgoni, Comscore's chair, shot back...
Google Adsense Gian Fulgoni Interactive Advertising Bureau Google Ad Planner Google Analytics Google Trends

Microsoft announces Mirroring, a way to copy databases

The capability is arguably the most significant in a series of updates to Microsoft Fabric -- and is a shot against emerging competitors like Databricks and Snowflake. It allows the sharing of data from databases even with proprietary data formats, and also placing pressure on Microsoft’s cloud competitors Google, and especially Amazon, which have not moved as quickly to embrace open formats.
City Of United Kingdom Arun Ulagaratchagan Tony Baer Dmitri Sedov Global Group Head

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