While Kyra News Today

An adorable moment from David and Victoria Beckham s documentary has gone viral and inspired couples on social media to put their partners to the Beckham test to see if they join them in a dance.

As social media influencers, Kyra and Naina have hit the big time. Only thing is, theyre not actually real — not entirely anyway.Titan, Realme, MG Motors and Boat are paying a premium to advertise through 3D-animated humans, or virtual influences, who have become quite the phenomenon on Instagram with views of up to 21 million for their reels.

According to industry experts, virtual influencers with a following of 200,000-400,000 can make Rs 5-10 lakh per campaign against Rs40,000-1 lakh for an actual human.