Wavemaker's Peter Vogel on media's 'industrial revolution' and how to build credentials in the market
Wavemaker’s Peter Vogel on media’s ‘industrial revolution’ and how to build credentials in the market CEO of GroupM agency Wavemaker, Peter Vogel, chats to Mumbrellas Calum Jaspan about the new age for media agencies, building credentials in a competitive market, and his return to the MFA board. July 29, 2021 9:43 A diverse client list: this is what Wavemaker regional CEO Peter Vogel says is a large part of Wavemaker’s transformation into becoming a “modern media agency”. He chat...
Source: mumbrella.com.au