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September 7, 2023
Bud Light’s marketing blunder is changing the beer industry landscape. According to “Shark Tank” star Kevin O’Leary, the impact is so unprecedented that he’s pumped to teach the case to business school students. “It’s such an incredible story that it’s becoming what’s called a chestnut case in business schools,” O’Leary said in a recent interview with Fox Business. “Beer is a commodity, the only thing of value is...
September 7, 2023
Bud Light’s marketing blunder is changing the beer industry landscape. According to “Shark Tank” star Kevin O’Leary, the impact is so unprecedented that he’s pumped to teach the case to business school students.
August 24, 2023
More than four months after Bud Light's marketing blunder, the beer brand remains in the spotlight. Now Billy Busch, heir to the Anheuser-Busch dynasty, presents an intriguing proposition to Bud Light's parent company, Anheuser-Busch InBev SA (NYSE:BUD). "I urge that company, InBev, if they don't want that brand any longer, sell it back to the Busch family. Sell it to me. I'll be the first in line to buy that brand back from you. And we'll make that brand great agai...
June 2, 2023
The social media influencer has slowly returned to tagging and promoting brands on Instagram, amid ongoing furor over her partnership with Bud Light.
April 14, 2023
But it's not going according to plan.