Vital Farms targets convenience for the pandemic consumer with new Breakfast Bars
The second finished product for the publicly traded pasture-raised egg company goes on sale at Whole Foods and other retailers in August. Published May 11, 2021 Permission granted by Vital Farms
Vital Farms says its new egg-based Breakfast Bars product addresses consumers health, nutritional and ethical sourcing needs, as well as the specific convenience needs of people still stuck at home because of the pandemic.
Meghan Shookman, Vital Farms senior director of innovation, said the company talked to many consumers about eating during the pandemic.
Her biggest takeaway: They are still snacking and want comfort food, but there s a lack of options they can feel good about eating.