Honey Birdette looks for London flagship
Honey Birdette is scouting for a store on London’s Regent Street, as part of the Australian lingerie brand s UK expansion plans.
The direct-to-consumer brand currently has three stores in the UK: in London s Covent Garden, White City Westfield London and in Victoria Gate shopping centre in Leeds.
Founder Eloise Monaghan said that before the Covid pandemic, the brand had been in talks with Selfridges about a Honey Birdette shop-in-shop and hoped to revisit the concept soon. Our leasing team are also looking for a flagship location on Regent Street in London, which will be followed soon after by stores in Paris and Berlin, which have the next two greatest concentrations of our online fans, Monaghan said.