Advertising watchdog bans Klarna Instagram ads
Several Klarna adverts were banned by the ASA after being deemed irresponsible.
The advertising watchdog has banned several Klarna shopping adverts that appeared on Instagram and encouraged consumers to use Klarna to shop and ‘boost their mood’.
The Advertising Standards Agency (ASA) has banned Klarna’s Instagram campaign from appearing again, and warned the influencers involved to not “irresponsibly” encourage the use of Klarna’s deferred payment service.
The Swedish fintech firm is the highest-valued private fintech in Europe after a September funding round valued the group at $11bn (£8.54bn).
It has 9 million users in the US, and has more than 1.2 million active monthly users worldwide.