Page 2 - Whyte Bikes News Today

Haas kick off the 2023 F1 car launch season this week. With a new title sponsor, will the VF-23 look very different to its predecessors?

Whyte Bikes has partnered with specialist investment firm Cairngorm Capital Partners LLP. This partnership will allow the British bicycle manufacturer to develop its product portfolio, including broadening its range of e-bikes. It gains brand management expertise and international sales experience via Cairngorm Capital, to develop its brand presence in existing markets and to facilitate new market entry. Whyte has also appointed David Hill as non-executive chairman, allowing Guy Farrant to focu...

Formula 1 Rich Energy CEO William Storey has teased a return to F1 sponsorship is imminent, in the same week that British courts have appointed liquidators. Rich Energy CEO William Storey has indicated that his energy drinks company are set to return to Formula 1 sponsorship. The company became famous for all the wrong reasons in 2019. Having signed up as an unknown energy drink title sponsor of Haas in 2018, the British company became embroiled in a copyright battle with British cycle manufact...