been going on for quite some time actually. many major retailers using technology that allows them to trace your activity in their stores, following your wi-fi signal of your mobile phone. but it is something that seems to be coming to an end as eight companies have agreed to now let shoppers know when retailers are doing this by posting a sign. then the shoppers have the option to opt out. they ll give them instructions if they choose not to share their data. democratic senator chuck schumer has been speaking about the issue calling this practice intrusive and unsettling and he called the move a major step forward in the quest for consumer privacy. some easier options for shoppers, turn your phone off or leave it at home, even in the car. well, we know that s not going to happen. speaking of shopping, here s a gift for the person who has everything. you can send them into space in a balloon. right, that s exactly right. let me say up front as you said, it s for the person who has
with a unique identifier, through the phone, they can learn so much about you, about things you wouldn t otherwise volunteer to them if they tried to do a survey at the front of the store. the benefit to the store is they can send you specialized advertising or what? yeah. and actually if you actually, for example, nordstrom, other stores have an application so if you have their app and you re in store, bass they know where you re at, they can start serving you up advertising and understanding, some of this technology is so weird it can determine if you re in a bad mood and decide maybe you need beer or whiskey instead of the magazine you were going to buy. they re really getting detailed and that generates privacy concern. how die keep people from tracking me. what die need to do? turn the blue tooth or wi-fi off? if you still have your 4g can they do it that way? depends on the technology. one of the way nordstrom was tracking you, phones have the wi-fi signal and there s a s
so the hemp flag is flying over the capitol. hemp, by the way, could not be more american. thomas jefferson, george washington, grew hemp, used for clothes, shirts, all kinds of things. we import 90% of our hemp from canada. why it s still illegal, i don t know. the hemp flag is flying this fourth of july. all right. good to know, john. yeah. makes me laugh. moving on to something called wi-vi that s very interesting. it is a low-power wi-fi signal that can actually be used to track humans behind balls. behind walls. they use two different types of waves. you can tell the wave thingies. and they re able to detect people moving around. it has to have movement. the applications are fantastic. it can be used to search for survivors trapped in rubble in an earthquake, police entering a building, if they want to see who s moving around inside. the person they re tracking doesn t have to be wearing anything special. commandos, rescue teams, it s
this july 4th as if it were going to pass. did you get all that? the hemp flag, flying over the capitol. hemp could not be more american, thomas jefferson, george washington, grew hemp, used for clothes, shirts, all kinds of things. 90% of our hemp from canada. the hemp flag is flying this fourth of july. all right. good to know, john. yeah. makes me laugh. moving on to something called wi-vv, it is a a low power wi-fi signal that can be used to track humans behind walls. they use two different types of waves. you can tell the wave thingies. and they re able to detect people moving around. it has to have movement. the applications are fantastic. it can be used to search for survivors trapped in rubble from an earthquake, police entering a building. who is moving around inside. the person they re tracking doesn t have to be wearing
calcium-rich tums starts working so fast you ll forget you had heartburn. tum tum tum tum tums you ll forget you had heartburn. (train horn) vo: wherever our trains go, the economy comes to life. norfolk southern. one line, infinite possibilities. announcer: meet carl. he likes a good cup of coffee and free wi-fi. marie likes the same thing. she s an identity thief who used this device to grab his wi-fi signal, steal his identity, file taxes and get his return. now she s got his money, and he s got a problem. looking forward to your tax refund? so are identity thieves, and they can steal your identity