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Ferrara, the manufacturer of the iconic Fruit Stripes gum, has announced the discontinuation of the popular brand, marking the end of its presence in the market after over fifty years.

Farewell, Fruit Stripe gum. The brand, around since the 1960s though under different owners, is going away for good. Manufacturer Ferrera Candy confirms to CBS MoneyWatch that...

Fruit Stripe, the decades-old gum brand that was known for its fruit-inspired flavors and zebra-print product, is being discontinued.

The beloved candy first debuted in the 1960s and came in five flavors with each pack featuring a temporary tattoo.

The beloved candy first debuted in the 1960s and came in five flavors with each pack featuring a temporary tattoo.

It’s the end of an era for Fruit Stripe, the decades-old gum brand that was known for its fruit-inspired flavors and zebra-print product.

The beloved candy first debuted in the 1960s and came in five flavors with each pack featuring a temporary tattoo.

Ferrara Candy Company confirmed to TODAY.com that it’s discontinuing Fruit Stripe Gum after 54 years.

Along with just 15 seconds of flavor, the packaged gum also featured tattoos of Yipes the Zebra.

Along with just 15 seconds of flavor, the packaged gum also featured tattoos of Yipes the Zebra.