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The NVIDIA logo as seen at the company's headquarters in Santa Clara, California, in May 2022. Courtesy of NVIDIA/Handout via REUTERS/File Photo Obtaining

In major new challenge to Intel.

Nvidia designing CPUs to run Windows OS, challenging Intels PC stronghold.

Nvidia: The AI chip giants new pursuit is part of Microsofts effort to help chip companies build Arm-based processors for Windows PCs. Microsofts plans take aim at Apple, which has nearly doubled its market share in the three years since releasing its own Arm-based chips in-house for its Mac computers, according to preliminary third-quarter data from research firm IDC.

In May 2022, NVIDIA's logo appears at its corporate headquarters in Santa Clara, California. Manual by Courtesy NVIDIA/REUTERS/File Photo Obtain licensing

Nvidia and AMD, which also plans to make chips for PCs with Arm technology, could sell those chips as soon as 2025, sources say.

Nvidia dominates the market for artificial intelligence computing chips. Now it is coming after Intel’s longtime stronghold of personal computers. Nvidia has quietly begun designing...

Nvidia dominates the market for artificial intelligence computing chips. Now it is coming after Intel’s longtime stronghold of personal computers. Nvidia has quietly begun designing central processing units (CPUs) that would run Microsoft’s Windows operating system and use technology from Arm Holdings,

In May 2022, NVIDIA's logo appears at its corporate headquarters in Santa Clara, California. Manual by Courtesy NVIDIA/REUTERS/File Photo Obtain licensing