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Preparing for a new era of loyalty in finance

Gone are the days of building relationships with customers during their visits to bank branches. In the era of digitalisation of services and payments, loyalty cards are also giving way to a digital currency of trust. Building modern loyalty requires taking action that goes beyond the standard schemes. Theres also no room for sentiment — either value is delivered on customers terms, or theres a risk of them leaving.
Pwc Hong Kong Justyna Piotrowicz Matthew Ball William Gee Alibaba Group Image Credit

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