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AVOCA, Pa., Feb. 16, 2021 /PRNewswire/ ProGuard Warranty, a leading vehicle protection product provider, has launched a Certified Pre-Owned (CPO) program to better position independent and franchise dealers for the current automotive retail environment. ProGuard s CPO program helps dealers improve profit margins and inventory turns by providing higher quality vehicles backed by a 125-point certification process for buyer s peace of mind.
(PRNewsfoto/ProGuard Warranty)
Prior to COVID-19, CPO had been one of the strongest performing segments in the automobile retail market. That changed during the initial quarantine period when shoppers were unable to purchase cars on-site, resulting in a drastic decline in auto sales. At the same time, the forced closures of auto plants created a lack of new car inventory, further reducing revenue. Rather than sit on unsold units, dealers released a significant amount of CPO-eligible inventory into the n