WAUSAU, WI —Â Client stations are sharing feedback from listeners increasingly uncomfortable with âguidedâ Rush Limbaugh Show reruns. âMorbid,â âforced,â âclinging to the past,â and âickyâ are among verbatim comments, as, for instance â three months after Rush passed â aircheck clips react to President Bidenâs address to Congress.
Non-iHeart stations (allowed to) are bailing, most to one of a half-dozen other syndicated keepers of the flame. Some stations, however, are recovering the network inventory and reallocating Limbaugh cash clearance dollars to fund live-N-local hosts in his former hours. Last weekâs
column suggested a creative financing model.
Not necessarily career broadcasters