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NH Hotel Group joins Global Hotel Alliance
Global Hotel Alliance (GHA), operator of the award-winning, multi-brand hotel loyalty programme, Discovery, announced today that NH Hotel Group will join the alliance and merge the NH Rewards loyalty programme with Discovery in early 2022, thereby establishing Discovery as one of the 10 largest loyalty programmes in the hospitality sector, with over 900 participating hotels.
Based in Madrid, Spain, the NH Hotel Group is one of the largest hotel companies in the world. Under three brands, NH Hotels, NH Collection and nhow, it operates over 360 hotels in 30 countries, primarily in Europe and South America. NH Hotel Group is majority-owned by Minor Hotels, a Bangkok-based operator of more than 160 hotels and a GHA shareholder. Minor’s global family of brands such as Anantara, Avani, Elewana Collection, Oaks and Tivoli are already member brands of the alliance and participate in Discovery.
Travel, Tourism & Hospitality NH Hotel Group joins Global Hotel Alliance ttnworldwide.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ttnworldwide.com Daily Mail and Mail on Sunday newspapers.
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NH Hotel Group Joins Global Hotel Alliance
April 20, 2021 GMT
DUBAI, United Arab Emirates (BUSINESS WIRE) Apr 20, 2021
Global Hotel Alliance (GHA), operator of the award-winning, multi-brand hotel loyalty programme, DISCOVERY, announced today that
NH Hotel Group will join the alliance and merge the NH Rewards loyalty programme with DISCOVERY in early 2022, thereby establishing DISCOVERY as one of the 10 largest loyalty programmes in the hospitality sector, with over 900 participating hotels.
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Based in Madrid, Spain, the NH Hotel Group is one of the largest hotel companies in the world. Under three brands, NH Hotels, NH Collection and nhow, it operates over 360 hotels in 30 countries, primarily in Europe and South America. NH Hotel Group is majority-owned by Minor Hotels, a Bangkok-based operator of more than 160 hotels and a GHA shareholder. Minor’s global family of b