Data-driven humanity: lessons from the DMA Awards
WARC’s Chiara Manco looks at how the 2020 DMA Awards winners used data to better understand and connect with their audiences. Creativity, strategy and results – these are the three pillars against which DMA Awards entries are judged. The 2020 winners – announced at a series of online events – have not only delivered against each pillar, but also showed a more human side to data. BT Sport and Klarna: fuelling passions and redefining experiences When judges discussed BT Sport’s Unscript...
Source: warc.com