Wolf Ollins News Today

Part biography, part retrospective, Leap Before You Look will celebrate the witty simplicity of Michael Wolff’s creative work

April 27, 2021 5:15 pm Standard Life Aberdeen (SLA) has changed its name to Abrdn as part of an identity overhaul which hopes to create a “modern, agile, digitally-enabled brand”. Brand consultancy Wolff Olins has worked on the new identity which will roll out fully later this year. So far, the new logo, name update and brand video have been revealed. SLA is the result of a 2017 merger between insurance business Standard Life and asset management firm Aberdeen Asset Management. Since that...

April 27, 2021 5:15 pm Standard Life Aberdeen (SLA) has changed its name to Abrdn as part of an identity overhaul which hopes to create a “modern, agile, digitally-enabled brand”. Brand consultancy Wolff Olins has worked on the new identity which will roll out fully later this year. So far, the new logo, name update and brand video have been revealed. SLA is the result of a 2017 merger between insurance business Standard Life and asset management firm Aberdeen Asset Management. Since that...

Perez Tigidam wears many shoes as an advertising guru, brand strategy consultant, as well as the Chief Executive Officer and Creative Director of Arden & Newton BMC. In this interview with Nume Ekeghe, the new darling of the advertising and corporate world shared how they evolved from just being a brand strategy consultancy into a full service, integrated communications agency with in-house capabilities across brand management, public relations and reputation management, digital transformation,...