Dawn Paine launched Aurora, the creative agency for entertainment, gaming and tech, alongside her co-founder Valerie Bounds in the 2020 COVID lockdown.
Waitroise has appointed Emma Isaac as head of brand marketing & marketing planning.
Isaac moved to the retailer this week, following four years at the Natwest Group where she was brand marketing director.
She previously held a senior marketing role at Barclays for three years where she was responsible for brand, media, sponsorship activation and marketing effectiveness.
Her career began at British Airways, before she created a leadership coaching business called Coachrhythmics and worked in a brand strategy consultancy.
She is also an active member of WACL (Women in Advertising & Communications Leadership).
Waitrose explained the role was created within a new structure as part of its head office transformation at the start of the year, which was looked after on an interim basis, making Isaac the first permanent appointment to the new role.