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From wine clubs to store shelves to Instagram feeds, “clean wine” is popping up all over the place these days, with marketing claims promoting health consciousness, sustainability, transparency in ingredients and more. You may even have a bottle of it in your home right now.
The increasing presence of clean wine from brands like Avaline, Good Clean Wine, FitVine, Scout & Cellar and Wonderful Wine Company have many wondering: What is clean wine? Does it mean other wine is “dirty”? And should I be drinking clean wine?
It turns out that the answer is pretty complex. Here’s what you need to know.