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Generative AI Will Reorient Guest Behavior Around Chatbots | By Adam Mogelonsky and Larry Mogelonsky

Thereโ€™s a sea change for the travel world happening on the heels of this yearโ€™s AI craze, but like previous innovations, we may be overestimating its impact in the short term and underestimating its impact in the long term. To see just how much generative AI will change how travelers find their accommodations and the level of service that guests will come to expect, we must first look back to inventions in the near past to build a trendline for whatโ€™s coming.

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