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Spring Audiobook Sale

My grandmother was an avid reader. Books were as necessary to her as food, and she nurtured that love in her descendants. When cataracts stole her ability to read in her 80s, we all thought it was a tragedy. But not for her. Always resilient and positive, she ordered books

Jargon Kills (Other People s Time)

Jargon Kills (Other People’s Time) From: Tuesday, April 20, 2021   Are you inadvertently wasting other people’s time when you speak or write? Here’s a cautionary tale for anyone who works in a field that uses acronyms, abbreviations, and other jargon. “We had an NPS of 80.” That comment came from a marketer on a panel discussion in a video. She was referring to Net Promoter Score—a metric of how willing customers are to recommend a business to others. A few people commented on that score, and then the conversation moved on. I thought nothing of it, alas. But here’s the thing—not everyone on the panel came from the world of marketing. Probably

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