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Synchrony/Efma C-suite survey shows optimism on branch’s future Global financial services consulting and technology services provider Synechron has partnered with non-profit organization Efma to produce a report detailing the optimism C-suite banking executives feel about the future of the bank branch, for those who properly invest in digital transformation anyway. Digital Branch Transformation – The Evolution of Branch Banking, the World Branch Report for 2017, surveyed bankers across the globe to determine the role the bank branch plays in the digital era and the role it could play moving forward. Synechron focused on four areas: Current market perceptions of the branch

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