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Why companies should help pay for the biodiversity that’s good for their bottom line The Conversation 12/30/2020 Edward Barbier, Professor of Economics, Colorado State University and Joanne Burgess, Assistant Professor of Economics, Colorado State University © Dudarev Mikhail/Shutterstock.com Like Dr. Seuss imaginary truffula trees, baobabs are endangered. In the “The Lorax,” an entrepreneur regrets wiping out all the make-believe truffala trees by chopping them down to maximize his short-term gains. As the Dr. Seuss tale ends, the Once-ler – the man responsible for this environmental tragedy – tells a young child that “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”

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