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and what s even more fundamental is sometimes having come up with a greater innovation, if you haven t figured out how to reconfigure, no matter how great it is, it s still going to fail. can you give us some examples? sure. so think about high definition tv. so sony and toshiba, they are racing each other to be first in creating a high definition television. it s an enormous challenge. but what you find out, the first one with a high definition tv has gotten first to the starting line of the race and the race won t start until we can create enough high definition content to make the purchase of high definition tvs worth wild. so here s a classic example of someone coming up with a great innovation but because they haven t aligned the other pieces of the puzzle around it.

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