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Arctic Rally Finland Powered By Capitalbox attracted an audience of billions already before the race

The event itself gained awareness of billions as views on the subject, even before the race even had taken place. In terms of international interest, the FIA WRC Arctic Rally Finland is equivalent with Arctic Council Ministerial Meeting held in Rovaniemi back in 2019. The race weekend skyrocketed the viewings The gained media value during the event week was exceptionally high. The global media gained alone was 5 billion viewings and the value of gained media potentially 44 million euros. The es...
Ounasvaara Rovaniemi Arctic Council Ministerial Meeting Rally Finland Rally Finland The Santa Claus Arctic Rally Finland

View from the service park: Finland

View from the service park: Finland There was something slightly incongruous about seeing seven-time world champion Sébastien Ogier deep in conversation with Father Christmas in late February. Welcome to Rovaniemi. Welcome to the WRC’s furthest trip north. Ever. And a very warm welcome to the very cold home town of Mr S. Claus. The WRC’s first visit to Arctic Rally Finland Powered by CapitalBox was a towering success last weekend. Not only did it provide a typically fast and fascinating F...
Hannu Mikkola Esapekka Lappi Arctic Rally Finland Powered Arctic Rally Finland Hyundai Motorsport Toyota Gazoo Racing
Source: wrc.com

Tänak looking to bounce back in Arctic Rally

The World Rally Championship (WRC) season will continue this weekend with the Arctic Rally Finland. Hyundai driver Ott Tänak is looking to open his season point tally after dropping out of the season opener in Monte Carlo. The Arctic rally is a replacement for Rally Sweden, which was cancelled at the end of 2020 due to increased restrictions caused by the coronavirus pandemic. The replacement rally near Rovaniemi, Finland, however is quite a substitute when it comes to snowy conditions. Rall...
Southern Ostrobothnia Takamoto Katsuta Monte Carlo Eric Camilli Dani Sordo Thierry Neuville

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Preview – Arctic Rally Finland

Preview – Arctic Rally Finland The FIA World Rally Championship journeys to the Arctic Circle for the first time this week boosted by one of the strongest frontline entries in recent years. Never in its 49-year history has the series ventured as far north and Arctic Rally Finland Powered by CapitalBox (26 - 28 February) has 13 World Rally Cars ready for battle in Lapland’s winter wonderland. This second round is the year’s only pure winter fixture. Paradoxically, the frozen forests around...
Takamoto Katsuta Pierre Louis Loubet Lorenzo Bertelli Teemu Suninen Seb Marshall Oliver Solberg
Source: wrc.com

Fourmaux set for Croatia World Rally Car debut

Fourmaux set for Croatia World Rally Car debut M-Sport Ford’s Adrien Fourmaux will make his top-level World Rally Car debut at the Croatia Rally (22 - 25 April). The 25-year-old Frenchman is mixing a WRC2 title tilt with several outings in a Fiesta World Rally Car and the first of those will come on asphalt at Croatia’s maiden FIA World Rally Championship fixture. Fourmaux’s fledgling WRC career received a boost on Tuesday when it was announced that Red Bull will join forces with M-Sport ...
United Kingdom Malcolm Wilson Richard Millener Red Bull Fiesta World Rally Car Rally Championship
Source: wrc.com

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