this is because the barack obama campaign was known for being so dominant with social media. they were able to raise money and get their message out so much better than the republicans were. but the republicans turned the table and they are using twitter, they are using facebook flickr, any kind of social media. republicans are doing more and in most cases i think they are doing it a little better. shannon: you mentioned the 2008 presidential campaign and the fact that they did so well with it. the fact that he texted his vice president pick. something unprecedented. now, that we are seeing the focus on social media is it taking away from the millions, billions of dollars spent on tv ads and political campaigns, the most traditional way that people when they have the money to spend it are trying to reach voters? if you look at campaign expenditures they are not going down. i don t think any will feel comfortable letting go of the