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Feedback. >> she has a few simple rules when doing a focus group. the first and most important is making sure people are truthful. >> i would often say im considering starting this business. im going to devote the next five or ten years of my life to it. i really want to know what you honestly think. i found that was enough to break that need to be nice. >> her second rule, have people write things down before the focus group discussion. >> one, you get a written record of it. you can always go ...