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U.S. bishops on new federal rule: Employers should not be forced to facilitate abortions

Marketing procurement seeks better, smarter metrics in 2024

WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organisation. New research reveals that marketing procurement teams at big global brands are frustrated with their current KPIs and want to change. In particular they want to broaden the metrics of success beyond savings, with savi.

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Marketers Are Following The NFL With Struggles In This Essential Area

For years, the NFL has been aware of a lack of representation in their head coach and general manager positions. They ve struggled to solve the issue. Marketers too.

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